Google Pay
A Fearless Conversation About Money
When Google Pay sought to capture the attention of Gen Z, Cashmere took on the challenge. Collaborating with a copywriter and creative director, we crafted a dialogue that positioned the GPay app as a crucial asset for young self-starters and individuals. Our strategy involved maintaining a constant presence on social media, and gradually breaking down the discomfort associated with the topic of money. We wanted to educate young people that properly managing their finances from the start matters—a lot. We aimed to inspire early financial planning as they embark on their wealth accumulation journey.
Agency: Cashmere
Role: Art Director
Left image: Dopamine Dressing. Post caption: “Turns out, how you dress can make you feel better by increasing your dopamine levels and improving your mood. That’s reason enough to thrift a fun, flashy outfit with Google Pay. 🤩”
Middle image: Hand holding out phone revealing her gpay app. Post caption: “Get a snapshot of your spending with the Google Pay app, so you can spend less time budgeting and more time on your side hustle.”
Right image: An illustration of a tufting canvas. Image caption: “All you rug-tufting hustlers, we see you. You can rely on the Google Pay app to keep track of what you spend on materials 🧶 and the money coming in from happy customers.”
Left image: “Take your wardrobe…” Right Image: into Spring” Post Caption: “Styling winter pieces to work for spring can take your wallet and wardrobe further. How do you repurpose items you already have for the new season?”
Left image: 401k There are two types
Middle left image: Tradition 401(k); Your money is taken out of your paycheck before taxes; Your taxable income is less, so you you get taxed less right now; When you withdraw this money in the future, you’ll get taxed on it. Roth 401(k) Your money is taken out of your paycheck after taxes; Your investment was already taxed, so you won’t be taxed when you withdraw later; A good option early in your career, when your tax bracket is likely lower than it will be when you retire.
Middle right image: Avoid Analysis Paralysis; Don’t let the fear of choosing the “wrong’ type of 401(k) keep you from starting. Whatever you choose, it’s a win.
Right image: Diversify, Diversify; The more diversified your investments (even if it’s just one very diverse fund), the less risk you’ll take.
Post Caption: Welcome to our #MoneyDemystified series, where we help break down important money concepts. First up, what’s the difference between a traditional and Roth 401(k)?
Right Image: Things Proven to Buy Happiness
Middle Image: 1. Outsourcing Tasks; Paying for others to clean your house or grocery shop for you saves you time, and takes away part of your mental load.
Right Image: 2. Giving to others; Donating to charity or buying gifts for someone you care about can boost your mood, even more so than spending money on yourself
Post Caption: Here are a few things you can put your money towards that could make you happier 🤗 But of course, everything in moderation.
Right image: 3. Small “Treat yourself” moments; Research shows that periodic, small splurges is an easy way to make your day to day’s feel more positive.
Middle image: 4. Saving, so you feel financially stable; Having enough money in savings to cover yourself in short-term emergencies can give you a feeling of security and mental well-being.
Last image: “5. Experiences over things; Spending money on experiences can make you feel good in anticipation of the event, during it, and for long after, in comparison to the sometimes instant but fleeting gratification of buying material things.
Post Caption: Here are a few things you can put your money towards that could make you happier 🤗 But of course, everything in moderation.
Left image: An illustration of person with pink hair, taking photos in nature. Post Caption: Looking for a new #SideHustle? If you have access to a camera, consider selling stock photos. Once you submit them, your photos can keep making you money month after month.
Middle image: Google Pay Presents Festival Season on a Budget; Tip 1: Forget Festival Food Avoid overpriced festival food by eating before you get to the venue or if the rules allow bring your own snacks and don’t forget water. Festivals often upcharge for a bottle of water but bringing one from home is free. Tip 2: Shop your closet first It’s tempting to buy a weekend’s-worth of new festival outfits but try shopping in your own closet first, or your friend’s, or sisters, or parents. Think of it as a chance to show off your creativity, While staying budget friendly. Tip 3: Split the cost; sharing is caring. Especially when it comes to the cost of a big trip with friends. You can easily split food, hotels, ride share or gas in the Google Pay app.
Right image: A fashionable person crossing the street holding several shopping bags looking. Post Caption: Tfw you look like a million bucks but your whole outfit only cost $22 😌
Left image: Green vs Green Washing; Green Companies Specific about how they’re eco-friendly, or natural, or organic; Transparent about their green practices, and what areas might need more work; Uses mostly renewable, recycled, or recyclable materials; Good quality product that lasts and is repairable. Pays their workers fairly.
Middle image: Illustration of a bottle of laundry detergent claiming to be 50% more earth friendly surrounded by flowers in an instagram post
Left image: Green Washed Companies; Uses labels like eco-friendly, green, natural, or organic without being specific; Sugar-coat or outright fib, without proof to back up their claims; Uses mostly plastic, single use packaging; Low quality product that is destined to be replaced (and ends up in a landfill); Underpays workers.
Post Caption: It can be hard to distinguish a truly green company from a greenwashed one. Here are a few signs you can look for to tell the difference.