Jumanji: Welcome to the Jungle
social media campaign

The beloved billion-dollar cult classic and thrust into the modern age with a groundbreaking social media campaign. With an awesome team of creatives and strategists, the campaign seamlessly brought the iconic comedy adventure to life through interactive social media challenges, engaging polls, video game 3D graphics, partner promotions, high-impact takeovers, and exclusive talent comedic take-over content. The strategy embraced the power of multiple platforms, we tapped into the culture captivating a new generation of fans while reigniting the nostalgia of existing ones. By seamlessly blending the old and the new, the campaign truly reinvigorated this beloved franchise.

Agency: Neoganda
Role: Creative Director of Social Media
Client: Sony Pictures