Liquid IV

The task involved unveiling a groundbreaking powdered hydration leader "Liquid IV" through a campaign where our team, led by Cashmere. Crafted a distinctive voice and a scalable design system. My role as an Art Director contributed to providing the client with a framework that their internal team could leverage for years. The campaign strategically positioned the product against a common adversary—sports drinks—emphasizing that hydration is essential for everyone.

Agency: Cashmere
Role: Art Director